You have a lot of information to give your clients and customers. Valuable, useful information they need to make informed decisions, to ultimately choose YOU for their product or service. But have you ever asked yourself how you’re going to get that information over to them in an interesting way they will not forget?
It’s a question a lot of businesses like yours face and few ever really get it right. Fortunately for you, you’re here, the home of motion graphics, the most effective way to communicate information in a memorable fashion.
A while back we met with a potential client (let’s call him Dave) who was interested in using video to promote his vehicle servicing and repairs business. We’d prepared a great presentation that demonstrated our technical ability and were confident that we’d make a good impression but when we got talking Dave asked “What are motion graphics?”…
We said “Erm… motion graphics are a way to bring your information to life.” Which is true, but it doesn’t tell the whole story.
Well Dave, if you write about your business on your website you’re expecting people to spend their precious time reading about your business; with motion graphics, they can see you and your business in action. You’re giving them something that’s interesting, motivating, understandable, likeable and above all, memorable. Maybe in your marketing strategy you could use animated infographics, or we could shoot footage of your working day, meeting your happy customers, doing services…and overlay the video with informative and entertaining motion graphics that would show people how trustworthy and reliable you are. You see Dave, people don’t share facts, they share stories and you have a great story to share with people.
Or at least that’s what we should have said!
The trouble is that most people simply don’t remember facts. Motion graphics help to make the facts more engaging and memorable.