The pre-production phase of the video production process is where we set the overall vision for the project, and is the most important stage in the video production process.
Brainstorming & Ideas.
We brainstorm, scribble notes and jot down ideas, no matter how ambitious they may be, before organising them and putting them into a logical order for scripts and storyboards to be made.
Following your initial enquiry we have meetings to understand your business and expectations. Consistent communication ensures you are kept in the loop with the progress of your video.
Use our project builder to set up a meeting date, time and place.
Planning & Logistics.
Once we’ve determined if we need a specific location or studio, equipment that’s required, props, actors or extras, we’ll make sure they’re there when we need them.
Research & Testing.
We seek out inspiration to get our creative juices flowing. Sometimes we’ll also do some tests and provide ‘animatics’ (roughly animated storyboards) to show how our ideas might work.
Scripts, storyboards and shot lists smooth out the production process and help to visualise and understand the outcome for the project so there are no surprises at the end.