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What’s video marketing? Do I need it?


motionvideosuk - 7th January 2016 - 0 comments

Why use video in your online marketing strategy?

It goes without saying that people love watching videos – it’s fast, informative and fun. But let’s look at why video should be such an important part of your online marketing strategy.

[mk_chart percent=”59″ bar_color=”#009bbb” track_color=”#f0f0f0″ line_width=”5″ percentage_text_size=”19″ percentage_color=”#383838″ desc=”59% of viewers will watch a video to the end that is less than one minute. – Wistia” desc_text_size=”13″ desc_color=”#383838″]
[mk_chart percent=”92″ bar_color=”#009bbb” track_color=”#f0f0f0″ line_width=”5″ percentage_text_size=”19″ percentage_color=”#383838″ desc=”92% of mobile video viewers share videos with others. – Invodo” desc_text_size=”13″ desc_color=”#383838″]
[mk_chart percent=”65″ bar_color=”#009bbb” track_color=”#f0f0f0″ line_width=”5″ percentage_text_size=”19″ percentage_color=”#383838″ desc=”65% of executives have visited a vendor’s site after watching a video. – Forbes” desc_text_size=”13″ desc_color=”#383838″]
[mk_chart percent=”70″ bar_color=”#009bbb” track_color=”#f0f0f0″ line_width=”5″ percentage_text_size=”19″ percentage_color=”#383838″ desc=”70% of marketing professionals report that video converts better than any other medium. – MarketingProfs” desc_text_size=”13″ desc_color=”#383838″]
[mk_chart percent=”100″ bar_color=”#009bbb” track_color=”#f0f0f0″ line_width=”15″ content_type=”custom_text” custom_text=”300%” desc=”When marketers included a video in an email, the click-through rate increased by 200% – 300%. – Forrester Research” desc_text_size=”13″ desc_color=”#383838″]
[mk_chart percent=”88″ bar_color=”#009bbb” track_color=”#f0f0f0″ line_width=”5″ percentage_text_size=”19″ percentage_color=”#383838″ desc=”The average internet user spends 88% more time on a website with video. – Mist Media” desc_text_size=”13″ desc_color=”#383838″]
[mk_divider style=”thin_solid” margin_top=”0″ margin_bottom=”0″]
[mk_chart percent=”100″ bar_color=”#009bbb” track_color=”#f0f0f0″ line_width=”15″ content_type=”custom_text” custom_text=”300hr” desc=”300 hours of video are uploaded to YouTube every minute. – YouTube” desc_text_size=”13″ desc_color=”#383838″]
[mk_chart percent=”64″ bar_color=”#009bbb” track_color=”#f0f0f0″ line_width=”5″ percentage_text_size=”19″ percentage_color=”#383838″ desc=”64% of consumers are more likely to buy a product after watching a video about it. – comScore” desc_text_size=”13″ desc_color=”#383838″]
[mk_chart percent=”100″ bar_color=”#009bbb” track_color=”#f0f0f0″ content_type=”custom_text” custom_text=”2min” desc=”Visitors who view videos stay on web sites an average of 2 minutes longer than those who don’t view videos. – comScore” desc_text_size=”13″ desc_color=”#383838″]
[mk_chart percent=”59″ bar_color=”#009bbb” track_color=”#f0f0f0″ line_width=”5″ percentage_text_size=”19″ percentage_color=”#383838″ desc=”59% of senior executives prefer to watch video instead of reading text, if both are available on the same page. – Forbes Insight” desc_text_size=”13″ desc_color=”#383838″]
[mk_chart percent=”20″ bar_color=”#009bbb” track_color=”#f0f0f0″ line_width=”6″ percentage_text_size=”19″ percentage_color=”#383838″ desc=”Homepage videos are shown to increase conversion rates by 20% or more. – ReelSEO” desc_text_size=”13″ desc_color=”#383838″]
[mk_chart percent=”80″ bar_color=”#009bbb” track_color=”#f0f0f0″ line_width=”5″ percentage_text_size=”19″ percentage_color=”#383838″ desc=”Using video on landing pages can increase conversion by 80%. – Unbounce” desc_text_size=”13″ desc_color=”#383838″]
[mk_divider style=”thin_solid” margin_top=”30″ margin_bottom=”50″]

Video marketing in 2016.

Without a doubt video content is definitely going to continue as a trend in 2016 as brands create more videos, embrace the benefits of interactive visuals within their content, and we’ll see a lot more 15 to 30 second video clips gaining traction on social media too, particularly in Facebook’s video player. Let’s look at some statistics and facts for video content in 2016.

[mk_chart percent=”70″ bar_color=”#16e09d” track_color=”#f0f0f0″ line_width=”5″ percentage_text_size=”19″ percentage_color=”#444444″ desc=”“How to“ searches on YouTube are up 70% year over year. – Google” desc_text_size=”13″ desc_color=”#383838″]
[mk_chart percent=”69″ bar_color=”#16e09d” track_color=”#f0f0f0″ line_width=”5″ percentage_text_size=”19″ percentage_color=”#383838″ desc=”Video will account for 69% of all consumer internet traffic by 2017. – Cisco” desc_text_size=”13″ desc_color=”#383838″]
[mk_chart percent=”80″ bar_color=”#16e09d” track_color=”#f0f0f0″ line_width=”5″ percentage_text_size=”19″ percentage_color=”#383838″ desc=”80% of consumer internet traffic will be devoted to watching video by 2019. – Cisco” desc_text_size=”13″ desc_color=”#383838″]
[mk_chart percent=”100″ bar_color=”#16e09d” track_color=”#f0f0f0″ line_width=”25″ content_type=”custom_text” custom_text=”5mil” desc=”It would take someone 5 million years to watch the amount of video that crosses global IP networks in a single month by 2019. – Cisco” desc_text_size=”13″ desc_color=”#383838″]
[mk_chart percent=”100″ bar_color=”#16e09d” track_color=”#f0f0f0″ line_width=”30″ content_type=”custom_text” custom_text=”1200%” desc=”Social video generates 1200% more shares than text and images combined. – Brightcove” desc_text_size=”13″ desc_color=”#383838″]
[mk_chart percent=”41″ bar_color=”#16e09d” track_color=”#f0f0f0″ line_width=”5″ percentage_text_size=”19″ percentage_color=”#383838″ desc=”Companies using video enjoy 41% more web traffic from search than non-users. – Aberdeen” desc_text_size=”13″ desc_color=”#383838″]
[mk_divider style=”thin_solid” margin_top=”0″ margin_bottom=”0″]
[mk_chart percent=”79″ bar_color=”#16e09d” track_color=”#f0f0f0″ line_width=”5″ percentage_text_size=”19″ percentage_color=”#444444″ desc=”79% of web browsers will watch online videos every day. – Groupon” desc_text_size=”13″ desc_color=”#383838″]
[mk_chart percent=”100″ bar_color=”#16e09d” track_color=”#f0f0f0″ line_width=”12″ content_type=”custom_text” custom_text=”$12.82b” desc=”There will be $12.82 billion ad revenue by online video in 2018 compared to $7.7b in 2015. – YouTube” desc_text_size=”13″ desc_color=”#383838″]
[mk_chart percent=”46″ bar_color=”#16e09d” track_color=”#f0f0f0″ line_width=”5″ percentage_text_size=”19″ percentage_color=”#444444″ desc=”46% of customers say that video ads should be no longer than 15 seconds. – Points Group” desc_text_size=”13″ desc_color=”#383838″]
[mk_chart percent=”100″ bar_color=”#16e09d” track_color=”#f0f0f0″ line_width=”5″ content_type=”custom_text” custom_text=”5″ desc=”Every 5 tweets on Twitter contain a video. – Twitter” desc_text_size=”13″ desc_color=”#383838″]
[mk_chart percent=”100″ bar_color=”#16e09d” track_color=”#f0f0f0″ line_width=”6″ content_type=”custom_text” custom_text=”2x” desc=”15 second Instagram videos have twice the engagement than Instagram photos. – Instagram” desc_text_size=”13″ desc_color=”#383838″]
[mk_chart percent=”40″ bar_color=”#16e09d” track_color=”#f0f0f0″ line_width=”5″ percentage_text_size=”19″ percentage_color=”#383838″ desc=”40% of the most shared Instagram videos came from brands in 2015. – Instagram” desc_text_size=”13″ desc_color=”#383838″]
[mk_divider style=”thin_solid” margin_top=”30″ margin_bottom=”50″]
[mk_chart percent=”24″ track_color=”#f0f0f0″ line_width=”20″ percentage_text_size=”19″ percentage_color=”#444444″ desc=”Only 24% of brands are using online video to market to consumers. – Kantar Media” desc_text_size=”13″ desc_color=”#383838″]
[mk_chart percent=”62″ track_color=”#f0f0f0″ line_width=”20″ percentage_text_size=”19″ percentage_color=”#444444″ desc=”62% of consumers are more likely to have a negative perception of a brand that publishes poor quality video. – Brightcove” desc_text_size=”13″ desc_color=”#383838″]
[mk_chart percent=”100″ track_color=”#f0f0f0″ line_width=”20″ content_type=”custom_text” custom_text=”1.8m” desc=”One minute of video is worth 1.8 million words. – Dr. James McQuivey, Forrester Research” desc_text_size=”13″ desc_color=”#383838″]

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