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Effective ways to use video marketing in social media.

Scott Green - 17th January 2019 - 0 comments

If you have been wondering how you can take your social media marketing campaign to the next level and engage better with a much larger audience, keep reading. The video content experts at Motion Videos UK are going to share some effective ways to use video on social media to reach more customers and grow your brand.

With social media being one of the easiest and most effective ways to reach your customer base, more and more companies are focusing their marketing budget on their social media platforms without having any ideas as to what works, and what doesn’t, on each site. Every social media platform is different and that means using different marketing tactics for each.

Content marketing

In the past, content marketing was made up primarily of print advertising and it meant that customers had to work for the information. With video marketing, the information is presented in an easy to digest format which turns customers into viewers and that means better information retention and more effective buying cues. With that being said, the most effective way to use video in social media to customise the content for the specific platform. Let’s see how…

YouTube videos

You can easily engage your audience on YouTube using everything from DIY and explainer videos, to testimonials, behind the scene videos and more. Be sure to create high-quality content that is mobile friendly and that provides value to the viewer.

Facebook videos

With Facebook putting a much stronger emphasis on video content, users are seeing more videos on the news feed. This means businesses need to create something exciting or eye-catching that will make them want to click on their video over the hundreds of other users will see every day.

Instagram videos

Instagram is growing and it has more than 800 million users every month. With Instagram, you want to post the right video content at the right time to ensure that your audience is receptive and engaged. You should also consider using Instagram Stories as it can provide a fast, temporary clip of your product or service and is usually placed at the top of the news feed.

Twitter videos

Twitter has a fast-moving scroll which makes the chances of having your video content viewed slim. That is unless you create eye-catching, professionally produced content that will have a higher rate of engagement.

Snapchat videos

Snapchat is perfect for everything from product launches, brand events and trade shows, to musical events, social events and more. Simply create a high-quality video, which you can use the Snapchat platform itself to do, post it and watch as your customers begin to engage with the marketing content and become potential conversions.

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