Northwave ⁄⁄ Michelin

From tyres to soles — matching Michelin’s tyre technology with Northwave’s shoe know-how.

We produced a product video for Northwave’s mountain biking enduro shoes and fused live action footage with dynamic design and high-energy motion graphics.

White Noise Media filmed live-action footage at Gisburn Forest then challenged us with highlighting key product features in an exciting, technical, informative, and aesthetically pleasing way.

Using our signature style of tracking and connecting graphics to the scenery in the video (including aerial drone footage) we made the information feel like it was in the forest with the biker — connecting the rider and the product, with their passion for biking and the outdoors in a smooth, exhilarating product video that would stand the test of time.