Have you ever watched an online video that was so mesmerising, it made you forget what you were doing and become completely engaged in the story? Well, the producer of that video must have done their job properly.
You see, the goal of that video was to engage you and to convey a message from the very beginning, even before anyone picked up a camera or started designing anything. Effective visual storytelling made that video much more interesting and gave it’s content value and meaning.
The way we consume content today is not like it used to be, and for businesses to succeed, they have to change along with it. Video is the most desirable and preferred method of content delivery and most consumers expect to see videos when making buying decisions.
The average human attention span.
The amount of your brain involved in visual processing.
Consumers who expect immersive marketing experiences.
The amount of reach Facebook video posts have over photos.
60,000 times faster than text.
Using visual storytelling in your video content to tell a story and engage with your audience is more effective than traditional online content with photos. Images and videos are processed by our brains at a rate that is 60,000 times faster than text. When that content tells a story, it becomes a much more effective way to reach potential customers. It can help the customer relate better with your brand and increase brand trust.
Use visual storytelling in your marketing videos.
Increase your reach – When a potential customer watches video content online or on social media, if the content is interesting and tells a story, they will be much more likely to share your content. If it doesn’t grab their attention and tell them a story, they will be less likely to share it. Visual storytelling increases your reach by ensuring that your content is shared from one person to another.
Engage your audience – Visual storytelling in your online video content engages your audience and gets them to respond to your call-to-action.
Set your company apart – You can differentiate your company from others in your industry by thinking about visual storytelling in your video content. It will also help you engage better with your customers and build trust.