The importance of visual storytelling.

Have you ever watched an online video that was so mesmerising, it made you forget what you were doing and become completely engaged in the story? Well, the producer of that video must have done their job properly.

You see, the goal of that video was to engage you and to convey a message from the very beginning, even before anyone picked up a camera or started designing anything. Effective visual storytelling made that video much more interesting and gave it’s content value and meaning.

I’m sure you’ll agree, our thumbs suffer RSI from relentless social scrolling, and like Alice in Wonderland, we think “how did we get here” after falling foul of YouTube’s crazy content rabbit warren. All of which is further proof that the way we consume content today has changed. So how can and should businesses adapt?

It goes without saying that video is the most desirable and preferred method of content delivery today. Not only that, but most consumers expect to see videos when making buying decisions. I don’t need to tell you how important video should be in your marketing strategy, chances are, you’ve already been subjected to umpteen video marketing messages today and experienced it first hand, but here are a few statistics that you might not know.

8 Seconds
The average human attention span.
The amount of your brain involved in visual processing.
Consumers who expect immersive marketing experiences.
The amount of reach Facebook video posts have over photos.
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