The various video marketing types.

Different video marketing types

Video marketing is when you use video to promote your product or service, increase engagement on your digital and social channels, educate your customers, and better engage with your audience. But what are the different types of marketing videos?

The global marketing experts at HubSpot go deep into the different types of marketing videos in their Ultimate Guide to Video Marketing. We simply wanted to give you a quick rundown to help with your enquiry and move your business forward.

Plus, we’ve added a few interesting stats from the Single Grain post on engaging video content types that people love to watch.

Demo videos.

Showcase how your product or service works.

Brand videos.

Build awareness around your company and intrigue your target audience.

Explainer videos.

Help audiences understand why they need your product or service by solving a problem.

Instructional videos.

Teach your audience something new they’ll need to better understand your solutions.

Promo videos.

Intended to promote your products and services in a video marketing campaign.

Event videos.

Highlight interesting footage or presentations from your gathering.

Interview videos.

Influencial videos that build trust and authority with your audience.

Testimonial videos.

Build trust by sharing satisfied customer stories of how you solved their problem.

Personalised videos.

A creative way to start conversations and drive prospects towards making a purchase.

Culture videos.

Reveal your companys culture with stories that set you apart from the competition.

100 minutes
The average time that people will spend watching videos every day by 2021.
Amount of companies that claim they got new customers due to using video in their social media.
Amount of businesses that say video gets the best return on investment.
Amount of millennials that experience FOMO (fear of missing out) daily.
Customers that trust user reviews as much as persdonal recommendations from friends or family.
Using the word "video" in your email subject line boosts open rates by 19%.
Amount of online shoppers that are more likely to buy from a company that offers a personalised experience.
Amount of people that watch less live TV as a result of live streaming.
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