Whether we’re talking about video production, architecture, or the latest fashion. Design is all about the planning and construction of a particular product, object, structure, system or service. It has a specific goal in mind, has to satisfy certain user needs, takes aesthetics and functionality into account, and sometimes is expected to interact with a certain environment. Good design is not just about looks. It must be practical as well as efficient and is most effective when aesthetics and functionality meet in perfect harmony. It’s our job to understand how people view the world and interact with objects. Doing so enables us to conjure up creative solutions to common problems. Ensuring that our work doesn’t just look good, but delivers the goods too.

What is good design?