'Hangin' animated music video.
Nice & Polite took inspiration from the 1960’s classic poster styles of Saul Bass, and wanted put a modern twist on it to create a contemporary animated music video for Bastille’s new single ‘Hangin’.
The overall aesthetic of the piece showed a man falling through a hypnotic animated space, inspired by Hitchcock’s ‘Vertigo’ poster and the opening credits of ‘Mad Men’. All brought to life using modern animation and illustrations by Kraggy.

Nice & Polite provided concepts and storyboards that showed us the graphical and illustrative approach they were looking for. Maintaining a red, black and white colour palette throughout, which they said “this would breathe a breath of freshness to the video”.

Graphical line drawings, geometric shapes, patterns, and prints would be the key backdrop that the animated character would constantly be falling through. The aesthetic of these being slightly distressed to mimic that of screen printed textures.

The edit would play out from different perspectives of the character falling – with the backdrop acting like a parallax, that warps and changes perspective throughout, which would act like a hypnotic, optical illusion style anchor for the video.

Saul Bass Maz Runner Poster
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Matt Frost, Producer
Matt Frost
The final product was delivered on time and was exactly what we were looking for, and more. We’re happy we were referred to Motion Videos UK and will undoubtedly be using them again in the future for more exciting projects. Thank you so much for your professionalism and creativity."
Matt Frost, Head of Production, Nice & Polite.


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