It can be seen as bringing life into an idea that wasn’t there before. For most people, it has something to do with adding one’s own style and voice to make meaningful connections with other people, which is what we’ve been doing since the 90’s.
Creative development is the process of bringing a video project to life. During the pre-production phase, the team works on developing the concept and story for the video. This includes brainstorming ideas, writing the script, and creating any other materials that will be used in the production process.
The creative development phase is important because it sets the tone for the entire project. It’s where the team decides what the video will be about and how it will look. If done properly, creative development can ensure that a video project is on track from beginning to end.