Explainer Videos

Explainer videos help customers to understand your abstract solution to their problem in a way that’s easy to understand but difficult to forget. They’re often short videos created on behalf of a company, organisation or individual to communicate their message or product offering in an engaging way.

Explainer videos lovingly mix storytelling and visuals, sound design, and animation effects to keep viewers engaged. The goal is to provide customers with enough information without overwhelming them by either not describing how it works or being too technical about its functionality. Explainer videos are essentially marketing tools used by companies trying to promote their products.

Explainer videos have quickly become one of the most powerful tools for every business and their video marketing goals.