ITM Power ⁄⁄ The Secret of PEM Electrolysis

Green hydrogen — ever wondered how it's made? It’s complicated. But thankfully, turning complex stories into something that’s easy to understand and difficult to forget, is where MotionVideos© thrive.

ITM Power needed to educate students, and their wider audience, on how their specialist PEM (Proton Exchange Membrane) electrolysers use renewable energy to separate the hydrogen and oxygen atoms found in water to create green hydrogen.

Opting for a more glossy, neon approach than the average green energy company, we turned to a powerful 3D particle system built for After Effects that we’d never tried before called Stardust – It was a pivotal experience not only for the MotionVideos© pipeline but for all future video productions that require animated 3D elements.

Scott was a delight to work with. He was receptive to the brief and creative direction, whilst also contributing his own ideas and sharing his vast industry experience. Throughout the project, he provided excellent levels of communication, updating where he was, what he was due to start next, as well as providing samples and insights of the work produced thus far. The end product - a short animated video - was exemplary. Scott went above and beyond, producing visually engaging, dynamic, and slick, modern content that is perfectly suited for social media, advertising and more. I would work with him again in a heartbeat.

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