Working alongside Beaverbrooks I developed a creative but meaningful concept for a product video based on a day-in-the-life of a trail runner. It highlighted the impressive features of the Garmin Fenix 6 multi-sport GPS smartwatch, attracting new and experienced runners to the product.
Filming a former Royal Marine Commando navigating his way around the hills of Saddleworth and achieving his objectives, followed by six weeks of video editing and intense motion graphics work, the pandemic hit.
It was March 2022, and I was celebrating my 40th in Thailand, the world went into lockdown, then Beaverbrooks released their new product video to the right audience at the right time.
Sales shot through the roof as people were desperate to stay on track with their physical and mental goals, which Beaverbrooks helped them to achieve.
This technical product release video was one of a kind. It exceeded the expectations of Beaverbrooks, and made a great impression with Garmin. But above all, it made people’s life better during a time of unprecedented turmoil.