Animated videos have been capturing people’s imaginations for over a century. However, in the modern age of website glut, decreasing attention spans, and smartphones, animated videos are one of the best ways to keep customers engaged and attentive. Compared to websites with only static text, websites with integrated video have a higher conversion rate and a boosted brand awareness.
MotionVideos animate videos that engage customers authentically — Connecting them with your brand identity and giving them a solid reason to invest in you. Videos are the most efficient way to attract customers and boost conversions. Consider people you know and how few of them have time for reading long web pages. Videos appeal to people who lack time to read.
If you’re looking for a creative animation studio near Manchester, MotionVideos is right for you! We proudly serve many clients across Greater Manchester and the UK. Below are examples of our animated videos. Get in touch to find out how animation can help your business reach customers.
Animation is highly adaptable, and creative animation studios produce many types of animated video productions, each tailored to a specific need. Having the right video makes all the difference. The busy pace of modern life doesn’t leave much room for error. If website visitors feel like they can’t connect with a web page, they won’t remain potential customers for long. Videos can evoke emotional reactions that allow them to relate to their audience through characters, music, relatable settings, or even an eye-catching animated sequence.
Animated videos are a popular form of video content that is shared online. These videos typically feature animated characters and objects that perform actions similar to those seen in live-action films. However, animated videos are often shorter than traditional live-action videos and often rely on unspoken dialogue to convey their message. You’ll find animated videos on many different websites, video streaming platforms, TV and social media channels. Thanks to their popularity, animated videos are an effective way to reach a broad audience with your message.
2D animations are timeless, bringing colour and character that other video types can’t replace. These videos are great for appealing to creative types, younger people, or creating more of a light-hearted tone. 2D animations are also more budget-friendly than 3D animations, making them a great option for many businesses. In addition, 2D animations are created faster than 3D animations, meaning you can get your message out sooner. So if you’re looking for an engaging and unique way to communicate your message, 2D animation is a great option.
Sure. Animating illustrations can help keep viewers engaged without growing bored of actual footage onscreen. When used with real-life footage, they can add an extra layer of interest and excitement. Animation studios have used this to their advantage, creating illustration videos that are both informative and visually stimulating. Adding motion graphics to animations can create a more engaging and dynamic experience that will surely capture viewers’ attention.
Animated explainer videos have become increasingly popular in recent years, and it’s easy to see why. They are an engaging and effective way to communicate information and can be tailored to fit any brand or message. The most appealing aspect of animated explainer videos is that they can break down complex topics into easily digestible bites.
This makes them ideal for explaining new products or services or providing customers with an overview of a subject. And because they are visually stimulating, animated explainer videos are more likely to keep viewers engaged from start to finish. As a result, they are an increasingly popular choice for businesses looking to communicate with their customers effectively and engagingly.
The cost of producing an animated video can vary widely depending on the length and complexity of the project. A simple, two-minute animatic might cost as little as £500 to produce, while a more complex, feature-length production could cost millions of dollars.
Most of the cost usually goes towards paying a single highly-skilled animator, or an entire animation team, which can include dozens or hundreds of people. Other significant costs include purchasing animation software, hiring voice actors, using render farms and acquiring music and sound effects licenses.
While the upfront cost of producing an animated video may be high, the potential return on investment can be even greater. A successful video can generate millions of dollars in revenue and build brand awareness for years.
As a result, businesses that are considering making an animated video should not be deterred by the cost. Instead, they should carefully consider the potential benefits and allocate adequate resources to ensure a high-quality final product.
Of course, some of them stand out more than others. But, above all, the best animation examples this year are timeless and memorable.
MotionVideos is the best creative video animation company in Manchester, if not the UK, but here are some other great examples.
Thought of You // Ryan J Woodward // 2D animation
Wanderers // Erik Wernquist // CG animation
Coin Operated // Two Ghosts // 3D character animation
BBC – The Future Of Team Management // MotionVideos // Hand-drawn 2D character animation
AstraZeneca – Product Security // MotionVideos // 2D explainer animation