Storyboards are used to map out the visual elements of the video, and a script is written to provide a clear objective and structure for the project.
The creative team also uses this time to develop concepts and ideas and to research any necessary information. Once the pre-production phase is complete, the actual production can begin.
This is when the storyboards and scripts are brought to life, and the final video begins to take shape. Thanks to careful planning in pre-production, the production process runs smoothly and the end result is a high-quality video that meets the original objectives.