Northwave ⁄⁄ Michelin
Type
Deliverables
Technologies
Skills
From tyres to soles — matching Michelin’s tyre technology with Northwave’s shoe know-how.
We produced a product video for Northwave’s mountain biking enduro shoes and fused live action footage with dynamic design and high-energy motion graphics.
White Noise Media filmed live-action footage at Gisburn Forest then challenged us with highlighting key product features in an exciting, technical, informative, and aesthetically pleasing way.
Using our signature style of tracking and connecting graphics to the scenery in the video (including aerial drone footage) we made the information feel like it was in the forest with the biker — connecting the rider and the product, with their passion for biking and the outdoors in a smooth, exhilarating product video that would stand the test of time.
- From the horses mouth
We've partnered on a few video video-production now and we have been really impressed with the quality of the work, creativity and professionalism.
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