The objective was to raise awareness of the university and its courses among prospective students.
We began the project by researching the university and its target audience. This helped us to develop a creative concept that would resonated with the audience. We then created a storyboard and style frames to visualise the video.
The production process involved filming on location at the university and interviewing students and staff. We also created motion graphics and animation to bring the story to life.
The final video achieved the client’s objectives and received positive feedback from viewers. It was also successful in generating interest in the university among prospective students.