Garmin® Fenix 6
Beaverbrooks have been creating memorable moments for their customers for over a hundred years. 2020 was no different — Helping people stay positive, keeping their bodies and minds active in a time of turmoil with a technical product video for the Garmin Fenix 6.
Working alongside Beaverbrooks I developed a creative but meaningful concept for a product video based on a day-in-the-life of a trail runner. It highlighted the impressive features of the Garmin Fenix 6 multi-sport GPS smartwatch, attracting new and experienced runners to the product.
Filming a former Royal Marine Commando navigating his way around the hills of Saddleworth and achieving his objectives, followed by six weeks of video editing and intense motion graphics work, the pandemic hit.
It was March 2022, and I was celebrating my 40th in Thailand, the world went into lockdown, then Beaverbrooks released their new product video to the right audience at the right time.
Sales shot through the roof as people were desperate to stay on track with their physical and mental goals, which Beaverbrooks helped them to achieve.
This technical product release video was one of a kind. It exceeded the expectations of Beaverbrooks, and made a great impression with Garmin. But above all, it made people’s life better during a time of unprecedented turmoil.
- From the horses mouth
We launched our video production on our main social channels – Facebook, Instagram and Twitter. They look so good and we’re really, really pleased with them, so thank you very much for producing such an inspiring piece of motion design content!
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