At the beginning of 2020, Beaverbrooks encouraged people to stay positive, keep on moving and exercise during the Coronavirus pandemic. They unleashed this unique technical product release video for the Garmin Fenix 6 multisport GPS smartwatch and influenced thousands of people to take action and stay on track with all of their fitness and mental goals.
We worked alongside Beaverbrooks to develop a creative but meaningful concept for the product release video based on a day in the life of a trail runner that would highlight the impressive features of the Garmin Fenix 6 that would attract both new and experienced runners to the product.
After six weeks of filming a former Royal Marine Commando running around the frosty hills of Saddleworth, umpteen hours of video editing, design and intense motion graphics work, the product video was delivered to the right audience at precisely the right time. Sales shot through the roof as people were desperate to keep their bodies and minds active during this dreadful time, and Beaverbrooks helped them to achieve that.
Above all, this technical product release video was one of a kind, it exceeded the expectations of Beaverbrooks and made a great impression with not only their target audience but with Garmin too.